Advertisement Questions!

1)  How does advertising influence consumption?


Well, when these advertisements are on the TV, billboards, telemarketers come out creative and smart, people will want to buy it. Simply as that, because these things look so good, so efficient or that product is what you need, people will buy it, and if people buy it, they will buy more! So when they buy more, they'll consume more and more each day. Fortunately, there are advertisements that make you want to be aware of it, like ideas ad or "Save the World" ad, for example. If these advertisements are about the environment of the people right now, or about the Global Warming, we can use that to spread the idea of not consuming so much stuff.


2) Do you think citizens are sufficiently informed about the sustainability of our consumption habits? If not, how can we become more informed about sustainability issues?


I think some were informed, some weren't. That's why we need ECO advertisements as help, because people will be more aware of it. Even better, they will back down from their shopping time and spend more time on something else!


3) Do you think these advertising techniques influence what you and your friends purchase?


Yes! Of course! If the ads are about food and drinks, like Pizza Hut or Pepsi. They will certainly use the goody goodness of the new features (like Cheese in Crust) or new version of the drink (Pepsi Max is another example). They'll make it so good, you just have to jump in and buy it!